Beach clean-ups have become a regular event for iDream Beds. They’re something we are committed to as a company. Our latest beach clean-up happened on 8 September 2022 at Durban’s Blue Lagoon Beach. We had a group of more than 80 people coming together to help, including teams from Restonic iDream Beds, The Mattress Warehouse, Green Corridors, WESSA, and schoolchildren and teachers from St James School. We were also joined by Romario Valentine (Durban’s young environmentalist best known for his book, Protect Our Planet), with whom we’ve partnered previously.
Michael Robinson, Manager: Sales & Operations for Restonic iDream and Green Coil, explains that we work hard to be Africa’s greenest bedding manufacturer, and so we take every opportunity to live out our values and do our bit in person to care for and protect the environment.
“Beach clean-ups are something we’ve adopted as a regular way of partnering with communities because they tie in with what we do in our manufacturing business,” he says. “In our iDream Beds range, we’ve partnered with the Seaqual™ Initiative to use plastic removed from the ocean in the production of textiles for our mattresses. When customers purchase one of these iDream mattresses, the equivalent of 50 PET plastic bottles is removed from our oceans – per bed*.”
The Blue Lagoon clean-up was a very successful day out. It started with our whole team coming together for an induction. Michael spoke about the Seaqual Initiative and our ongoing beach clean-up partnership with The Mattress Warehouse, and thanked everyone for taking the time to come and help.
Then we heard from Siphiwe Rakgabale, Green Corridors’ Litter Boom Coordinator, who talked about what the Green Corridors organisation is doing, what litter booms are, and why they’re important.
Finally, Romario spoke about his passion for the environment and encouraged the other schoolchildren to each do their part.
After that, we all spread out to collect plastic waste and litter. To end the day, we enjoyed lunch together on the clean and tidy beach.
*The plastics collected during this event will not be used in bedding products. The ocean plastics used in the iDream Beds mattress textiles and yarns are sourced directly from the Seaqual™ Initiative.